Built by someone who lived the problem

I spent years working with SaaS companies that cared deeply about their Trustpilot scores. Every month, the same conversation: the score went up or down, and nobody knew why. The data was there, hundreds of reviews, real customers writing real things, but extracting signal from it required either a lot of manual reading or a lot of wishful thinking.

The native Trustpilot dashboard gives you a number. It doesn’t give you the story behind that number. It doesn’t tell you that “response time” appeared in 44% of your 1-star reviews this month, or that a wave of churned customers left reviews within a 48-hour window, or that your competitor just picked up a theme you haven’t addressed in six months.

That gap is what Sentinest closes. Every review, processed through AI once it’s scraped. Themes, sentiment, emotions, churn signals, structured and searchable. Not buried in a CSV export you’ll never open.

Why this, why now

The AI tooling to do this well didn’t exist at scale a few years ago. Now it does. An AI pipeline that would have cost thousands of dollars per month to run two years ago costs cents today. The infrastructure to build an automated review intelligence product is finally at the right price point for the companies that need it most, not just the Enterprises with custom NLP teams, but the 50-500 person SaaS companies where one Head of CX is trying to stay on top of everything.

That’s who Sentinest is built for. Not a dashboard for dashboards’ sake. A tool that surfaces what matters before it becomes a crisis.

Where we are

Sentinest is in early access. The scraping and AI enrichment pipeline is built. We’re onboarding the first customers now and working directly with them to get the dashboard right before we open it up more broadly.

If you’re a Head of CX, VP of Customer Success, or someone whose KPIs include Trustpilot scores, we want to hear from you. Not to pitch you, but because the best product decisions right now come from conversations with the people who will actually use it.